The above list is merely a guide however it is important to know the following before making a decision:
Narrow down who your audience is. Reactions to color can vary depending on age, demographic, sex, ethnicity, belief, etc. White is usually related to a bride’s dress in western culture, however in India, the bride dresses in red. Consequently, geography could influence the association of colors.
Know your business setting. Colors have different meanings depending on the environment they are presented in. If your business is in matchmaking, red would work perfectly, but if your business is in sustainability, red would not resonate as much.
The tone of the color can change its perception. A light yellow can be perceived as a calming, happy color, but a strong yellow can come through as disruptive and harsh on the eyes.
Research what colors are being used in similar businesses to yours in order to see what the trend is in your industry. Most banks and investment firms usually use blue, green and white colors.
Brand colors palette
Now that you know how important this is and have an idea of what each color is associated with let’s dive into how we can apply this in your business.
Step 1: Brainstorm
It is key that you take some time to brainstorm on what your business is and what you want your customers to feel when doing business with you. Make a list of the values and feelings you think your business represents. Include what type of products or services your company offers as these can also be associated with colors. Doing this will narrow down how you want to be perceived as, as a business.
Step 2: Prioritize
Use the list from above and prioritize items on it. Most important items should be included in the associations of colors.
For instance, the spa’s number 1 priority is that customers feel relaxed so this would be on the top of the list.
Step 3: Associate
Associate items from the list above with colors, some items might have more than one color association. Sadness can be associated with gray and black so you might have some options to play with.
Step 4: Choose
A brand palette should have main colors and secondary colors and should not surpass 4 colors in total. Main colors identify your business. However secondary colors supplement what your business is. Research the hex color code online as you should choose a specific color tone. Keep record of this code, this way you can always use the same exact color. Here are two free resources to help you choose your brand color palette: https://colorhunt.co/ https://flatuicolors.com/
Now that you have chosen the colors for your brand it is very important to keep these colors consistent throughout your logo, website, Instagram, Facebook, and other online presence tools. Consistency will make your brand seem very professional and uniform.
We understand that all these can be overwhelming to do on your own. If you need any guidance please don’t hesitate to contact us. We will be more than happy to help you choose your brand colors as well as anything else pertaining to your online presence.